Direct mail ad full#

A letter is a personal correspondence you write to one or two people. Have you ever noticed that when you receive a mailing from any of the giant direct marketers, a letter is always included? ThatвЂ™s because they know the value of the letter and how it increases response. Its pulling power is so strong, there are times a letter can work just by itself. A letter is the most important and powerful part of a direct mail package. Of all the mistakes I see my clients make, this is the easiest to remedy, with the biggest immediate gain in revenues. If you are sending any mail without a letter, youвЂ™re probably missing about 30 percent to 40 percent of your orders, maybe more. LetвЂ™s take a closer look at each of the elements. In a direct mail campaign, you donвЂ™t sell the product, but rather the benefits derived from the product. The envelope that includes a teaser that guarantees the package will be opened.The reply vehicle, in which the order form is sent via post card, envelope or telephone call.The letter that contributes the personal soft sell of the benefits and the hard sell of the response.In traditional direct mail packages, there are three printed elements to consider: And youвЂ™ll be able to determine this before you spend big money to roll it out to every name on your list. That way, unsuccessful packages wonвЂ™t turn into costly mistakes.Д«efore you direct mail in mass quantities - with the associated high cost - youвЂ™ll know if your package is going to draw a response, approximately to what extent, and if it will be successful. You can test the response to any package you mail by simply mailing an initial package in small numbers. This is the beauty of direct mail - you never, ever need to lose big money. The secret of not losing your shirt in a direct mail campaign is running a test. Washington State Department of Commerce.Michigan Economic Development Corporation.Click on a heading under 'Related Documents' below for further information. If youвЂ™re advertising goods or services, you should make sure your terms and conditions of sale of those good or services are suitable for use with yourВ marketing materials.ДЄ variety of sets of Ts and Cs for sales of goods and services as well as data protection documents can be downloaded from our Business Documents Folder.

Direct mail ad full#

The full CAP Code is available from the ASA, here.

The code applies to adverts included in a direct mail campaign and it also reinforces the rules on data protection. The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is enforced by the Advertising Standards Authority (ASA) which has the power to ban or request changes to be made to any adverts which breach the rules, such as those which are misleading or cause offence. Marketing via text messaging (SMS) must give the user a way to opt out (e.g. TheВ ICO can impose fines up toВ ВЈ500,000 where a business makes nuisance sales calls to numbers registered with the Telephone Preference Service so itвЂ™s vital that you check first. Unsolicited phone calls can be intrusive and the Telephone Preference Service was introduced to allow people to opt out of being contacted in the course of telesales.

Furthermore, you should check that none of the people you are intending to send marketing letters to via the post have asked not to receive direct mailing by registering with the Mailing Preference Service. If any recipients of your direct mail campaigns ask to be removed from your lists, you must comply. If your organisation processes any personal information, you are required to register with the Information CommissionerвЂ™s Office (ICO).

not transfer it out of the EEA without adequate protection.

allow customers to view it if requested.

ensure that data is relevant and up to date.

only collect data for a specific purpose.

The main principles of the UK GDPR and the Act with regards to this type of data are to:

If you hold and process information about your customers or potential customers, you are legally obliged to protect that information in accordance with the UK GDPR and the Data Protection Act 2018. If your marketing campaign is designed to target individuals using personalised techniques such as telesales and direct mail, you need to pay close attention to the matter of data protection, as well as providing the ability for your customers - or potential customers - to opt out of marketing.